SnapChat Takeover?

How long until SnapChat takes over the world of SMM? Snap has the potential to continue to transform user expectations. In the last few months they have added more live content including news stories and a friend-locator. Snap’s new friend-locator allows for you to see where your friends are in real time, making it much easier to find friends in your area. It also allows for you to message friends from the locator and create groups with people nearby. Snap’s new subscription news format allows for the user to subscribe to different channels such as ESPN, vice, or Food Network. Every channel has new daily content giving the user a one-stop shop for all sorts of media and marketing. SnapChat’s evolution will advance opportunities for social media marketing as it becomes more of a one-stop-shop for users.